How the Yankees Stay the Yankees
Yankee Social Media
The New York Yankees primary forms of social media include Twitter and Instagram. This is where they reach their fan base giving updates on the players, coaches, and the organization. On Twitter they have 3.4 million followers and on Instagram they have 2.5 million followers.
Their content is directed at Yankee fans all around the world. They give fans an inside look into the team in different ways. On Instagram they post numerous videos and pictures of the players working out or highlights of big plays that the team has made recently or in the past. On twitter the social media team does much of the same. Their Twitter consists of many players past and present and they have articles about how these players impacted the Yankee organization on and off the field. Their professional appearance is like no other. The history and professionalism of the Yankees is expressed in just about every tweet. There is no organization like the Yankees and it is clear on their social media. They strive on their history and it plays a key role in their content on social media.
There are many things that the social media team does well for the Yankees but being a follower of this content for numerous years they can still improve. One thing that the Yankees can improve on is giving the fans a "behind the scenes" look into the organization. Post team meetings, team practices, or anything else that would give the fans a look into the Yankees that fans would normally not see. Giving viewers an inside look into the organization would allow fans to connect more with the team and make them feel closer to the players.
Give the fans what they want! Let the fans get an inside look and feel like they are part of the team!
The New York Yankees primary forms of social media include Twitter and Instagram. This is where they reach their fan base giving updates on the players, coaches, and the organization. On Twitter they have 3.4 million followers and on Instagram they have 2.5 million followers.
Their content is directed at Yankee fans all around the world. They give fans an inside look into the team in different ways. On Instagram they post numerous videos and pictures of the players working out or highlights of big plays that the team has made recently or in the past. On twitter the social media team does much of the same. Their Twitter consists of many players past and present and they have articles about how these players impacted the Yankee organization on and off the field. Their professional appearance is like no other. The history and professionalism of the Yankees is expressed in just about every tweet. There is no organization like the Yankees and it is clear on their social media. They strive on their history and it plays a key role in their content on social media.
There are many things that the social media team does well for the Yankees but being a follower of this content for numerous years they can still improve. One thing that the Yankees can improve on is giving the fans a "behind the scenes" look into the organization. Post team meetings, team practices, or anything else that would give the fans a look into the Yankees that fans would normally not see. Giving viewers an inside look into the organization would allow fans to connect more with the team and make them feel closer to the players.
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