The Bronx Bombers

Tuesday May 5th
HOW THE YANKEES BECAME THE WORLDS TEAM 
        
     The New York Yankees have a brand reputation that is above all in Major League Baseball. They have been at the forefront of baseball for as long as the game has been in existence. The Yankees are known worldwide and we see Yankees gear worn by everyone no matter what age, race, or gender. The Yankees are more than a baseball team, they are the team they everyone wants to beat no matter how good or bad they are. I chose this brand because of one thing, the way the Yankees operate on a daily basis. They have always been a organization that does the right things and have kept their reputation as being the best baseball organization in the world. The Yankee faithful have always been there to cheer them on and that is not going to stop anytime soon.

       The Yankees were first introduced me when I was a young child and they were ingrained in my life since the beginning. My family is all Yankee fans and that tradition has been going on for generations. We are a Yankee family and try to represent ourselves the way the Yankees represent themselves on a professional level. 

Yankee Mission
      According to their website the mission of the New York Yankees on a baseball level is to win the World Series every year, anything less is considered a failure. They also have a mission that is bigger than baseball the New York Yankees are committed to working in conjunction with their neighbors in New York to enhance the quality of life throughout the surrounding communities. On a consistent basis, the Yankees partner with community-based organizations to host events at Yankee Stadium and dedicate several millions of dollars in resources to support various outreach efforts that focus on providing positive educational, recreational and social outlets for New York City residents.

History 
      The history of the New York Yankees is what makes them who they are today. The Yankee brand is so popular around the world only because of the history of the organization. Their history dates back decades and it all started with Babe Ruth. Since the organization began the team has won 27 World Series Titles and that alone may never be caught by any other team. The mission of winning a championship every year has never changed and it never will. The Yankees and their fans expect the most out of each team on and off the field. If you are a Yankee, you must represent the organization with respect at all times because of what the people before you accomplished. 

Experience 
     Attending a Yankee game is a spectacle itself and what they offer cannot be duplicated anywhere. The history of the Yankees is on display right when you walk in the stadium. The Yankees don't just offer you a chance to watch a baseball game, they offer you an experience that you will never forget. The gear, food, drinks, baseball, and friendship are all part of the Yankee experience and the impact it has on Yankee fans is priceless. 

 Public Opinion  
     People either love or hate the Yankees but their brand is respected by most people in the public. It is hard to argue with their history and what they have accomplished over the years. You do not have to like the Yankees but what they have done with their brand has not been done by many other sports teams in history. The Yankees have always been at the forefront of baseball and will be for many more years to come. 

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