The Yankee Express

The New York Yankees are notorious for posting videos and pictures of their players, fans, coaches, and city on their social media and team website. The content that they post screams out the history of the organization and the organizations mission. The Yankees incorporate all players, coaches, and fans when the pictures and videos are posted. One of the main reasons why the Yankees have a big following is because of how the Yankees treat their fans. Yankee fans are active on the Yankees social media and that's what draws people in. In order to stay in line with the organizations goals the Yankees do a terrific job of posting individual players but also posting the team as well. The mission of the Yankees every year is to win the World Series and in order to do that the team has to come together. A different angle to look at is the symbol of the New York Yankees. The classic NY is scene everywhere in the world and is worn by the biggest celebrities. The Yankees have established th...

The New York Yankees do not have an official blog of its own but there are many fan blogging websites available. Pinstripe Alley is the most popular website used by Yankee fans. This website is monitored by a current Yankee fan. but is also a fan experience where fans can write blogs in a certain section. The blog as a whole is primarily set up as an informative website but they also offer a fan experience where fans can interact with each other. The website allows Yankee fans to inform other fans one current Yankee situations. In order to access the website you must make a log in name and password to become a member of the site. Members have full access to blogs, stats, rosters, stories, highlights, and much more. There are sections labeled Fanposts and Fanphotos in order for fans to post personal experience. This website is trying to connect the Yankee community by giving them different virtual experiences to enhance their support of the New York Yankees. The website overall is well ...

Why  People ask why organizations do social media campaigns and what impacts do these campaigns have on customer interaction with the brand. My social media campaign for the Yankees would be to get fans excited for the upcoming season and to promote their players. Due to the current conditions with COVID-19 it is going to be hard for the Yankees to sell tickets, but they must come up with a new form of revenue. This is where their social media strategy would come into play to get fans excited about the Yankees and spend money on the organization in other ways. For example, this would include TV revenue and expanding the Yankee brand online so fans can do shopping. When fans see pictures, videos, and GIFs of players it excites them and gives them hope for baseball to start. The Yankee brand can be scene everywhere in the world and for them to keep the brand at an elite level they must have a social media campaign that is above all other organizations. Photos  The phots us...

Yankee Social Media  The New York Yankees primary forms of social media include Twitter and Instagram. This is where they reach their fan base giving updates on the players, coaches, and the organization. On Twitter they have 3.4 million followers and on Instagram they have 2.5 million followers. Their content is directed at Yankee fans all around the world. They give fans an inside look into the team in different ways. On Instagram they post numerous videos and pictures of the players working out or highlights of big plays that the team has made recently or in the past. On twitter the social media team does much of the same. Their Twitter consists of many players past and present and they have articles about how these players impacted the Yankee organization on and off the field. Their professional appearance is like no other. The history and professionalism of the Yankees is expressed in just about every tweet. There is no organization like the Yankees and it is clear on...

Tuesday May 5th HOW THE YANKEES BECAME THE WORLDS TEAM                The New York Yankees have a brand reputation that is above all in Major League Baseball. They have been at the forefront of baseball for as long as the game has been in existence. The Yankees are known worldwide and we see Yankees gear worn by everyone no matter what age, race, or gender. The Yankees are more than a baseball team, they are the team they everyone wants to beat no matter how good or bad they are. I chose this brand because of one thing, the way the Yankees operate on a daily basis. They have always been a organization that does the right things and have kept their reputation as being the best baseball organization in the world. The Yankee faithful have always been there to cheer them on and that is not going to stop anytime soon.        The Yankees were first introduced me when I was a young child and they were ingrained in my life si...